Africa House"Africa House" aims to change the nature of Africa-Asia trade by introducing high-quality, value-added African products and brands into Asian markets and supporting them to thrive. We believe that Africa is ready to move beyond being an exporter of primary products to Asia and the world, and an importer of higher value, manufactured products strategic and improved engagement with Asia can enable this. Today, ‘Made in Africa’ products are increasingly telling a story of innovation, youthful dynamism, and rich culture and traditions. Thus, greater exposure to African products in Asian marketplaces will help to play a critical role in changing societal perceptions of Africa in Asia. Given this, we carefully select and work with brands and products that tell Africa’s burgeoning story and help to shift the status quo towards greater export of high-value African products into Asia. Specifically, Africa House aims to establish an offline and online concept store & cafe that provides a market place for premium African products. The offline store will serve as a physical concept store that will support the introduction of the brands and encourage greater cultural awareness of Africa by providing customers with opportunities to experience aspects of Africas culture (through various activities) and to engage with the continent in variety of ways.2021-12-15
