设计思维入门
设计思维是以人为中心的创新方法，利用设计的法则在商业的限制中创造机会。《哈佛商业评论》提到：“商业界发现在今天过剩的市场中区别商品和服务的唯一方法是把商品做得卓越——美好的外观和情感的体验”。商业周刊写过一篇文章标题为“明天的商学院？也许是设计学院”，指出“很多美国公司开始考虑思维方法，所有这些考虑都得到了一样的结论：我们需要帮助的思维”。这个90分钟的讲座将展示如何创新地思考，并介绍设计思维的概念和设计思维在新产品和服务的创新中所扮演的角色。话题包括用户观察、描述、故事版、角色扮演、实验、迭代设计、限制和快速原型。
AN INTRODUCTION TO DESIGN THINKING
“Design Thinking"is a human-centered approach to innovation that uses principles of designwithin the practical constraints of business. According to the Harvard BusinessReview, "businesses are realizing that the only way to differentiate theirgoods and services in today's overstocked, materially abundant marketplace isto make their offerings transcendent – physically beautiful and emotionallycompelling." BusinessWeek ran an article titled "Tomorrow's B-School?It Might Be A D-School" stating that, "much of corporate America...has started thinking about thinking. And all that thinking has led manyexecutives to the same conclusion: We need help thinking." This 90-minutelecture presents an approach on how to think creatively, an introduction to theconcept of Design Thinking and its role in the development of innovative newproducts and services. Topics include human observation, narrative,storytelling, play, experimentation, iterative design, constraints, and rapidprototyping.
时间：2015年3月10日 14:00-15:30
Time：14:00-15:30 March 10th 2015
地点：清华x-lab科技园场地
Venue: Tsinghua x-lab, B1-01, Block B, P.S. Tower, Tsinghua Science Park
讲座语言：英文
lecture language: English
导师简介：
Lecturer:
Anthony Paul De Ritis is Professor and Chair of the Music Department at Northeastern University, Boston, in the College of Arts, Media and Design, and is jointly appointed as Professor of Entrepreneurship and Innovation in the D’Amore-McKim School of Business.
De Ritis has been described as a “genuinely American composer” by Gramophone, and has received performances around the world, including at the Weill Recital Hall at Carnegie Hall, Avery Fisher Hall at Lincoln Center, Harvard’s Sanders Theatre, Yale’s Woolsey Hall, Taipei’s Zhong Shan Hall, Beijing’s Yugong Yishan, Seoul’s KT Art Hall, and UNESCO headquarters in Paris.
In Fall 2011, De Ritis was a U.S. State Department Fulbright Senior Research Scholar at the Central Conservatory of Music in Beijing, an institution that will publish De Ritis’ original music compositions for Chinese instruments in late 2015. De Ritis is also featured on Fulbright’s informational video on innovation.
In the D’Amore-McKim School of Business, De Ritis teaches Design Thinking for Market Driven Innovation, and Managing Creativity for Entrepreneurs to students in the M.B.A. program. In response to the U.S. General Management Admission Council’s (GMAC) statement that “Globally, leaders are calling on their people for more creativity and more innovation, and are calling upon the arts for inspiration”, De Ritis designed a course titled Arts-Based Learning for Managers. Together with his Northeastern University colleague, Dr. John Friar, De Ritis led one of the first workshops on Design Thinking at Tsinghua University’s X-Lab, and has recently been appointed as a Resident Expert with Tsinghua’s United Design Center.
Professor De Ritis earned his Ph.D. in Music Composition with an emphasis in computer applications form the University of California Berkeley, and his M.B.A. in High Tech from Northeastern University. Prior to his current role at Northeastern, he was Head of the Multimedia Studies program, a member of the Board of Advisors for School of Technological Entrepreneurship, and led the development of the Digital Media masters for the College of Professional Studies.
From 2002-2011, De Ritis led the concept and development of the “Online Conservatory” collaboration between the Boston Symphony Orchestra and Northeastern University, which was cited as a “Best Practice” in “web-based marketing” by Forrester Research (2006), a leading U.S.-based market research firm.
