【清华x-lab︱联合设计中心工作坊】习得创新技巧，打磨你富有竞争力的产品（8月27、28、29日）
Scroll down to find the English version
书山有路勤为径，创业却不能只靠“勤为径”，用创新的技巧来提升创业者的创造力，往往可以闪出别样的创意，让创业事半功倍。清华x-lab联合设计中心将于8月27、28、29三天推出“提升创业者的创造力”工作坊，邀请美国东北大学商学院教授与创业者深入互动，介绍创新技巧，并让每支团队尝试把学习到的技巧融入到项目的工作中。创业的小伙伴们要把握好机会，赶快来报名吧！
【主要内容】
工作坊内容包括回顾和分析每个项目在创立阶段的状态和存在的问题，介绍如何设计快速原型，并以潜在客户、专业用户和现存客户的角度观察使用快速原型，不断促使迭代产品和更优质的服务产生，直到产品和服务可以在市场上有足够的竞争力。
【导师】
Anthony De Ritis和John Friar在美国东北大学D’Amore-McKim商学院教授创新和创新程序的管理，课程涉及创业和创新团队的学生。
Anthony De Ritis曾在伯克利获得人机交互作曲的博士学位，并在东北大学获得MBA。Anthony善于帮助创业者找到新事业中的问题，通过设计思维的方法和快速原型形成新产品和服务的概念。
John Friar曾在麻省理工获得创新管理的博士学位，在哈佛获得MBA。John擅长于帮助创业者把新的创新带到市场上，包括理解投资资本和如何展示自己给投资人。John也是一个有很多年产业经验的工程师。他是东北大学技术创业学院的创始人。
【工作坊安排】
Day1：8月27日，周四，10:00-14:00 （12:00午饭休息）
-
每个项目展示现状
-
讲座：设计思维
-
讲座／工作坊：问题陈述
-
讲座／工作坊：观察、概念形成的方法、发散思维和流程书
-
观察实地研究练习
课后作业：发散思维
Day2：8月28日，周五，10:00-14:00（12:00午饭时间）
-
发散思维的作业报告
-
讲座／工作坊：求同思维
-
讲座／工作坊：快速原型
-
课上练习：设计快速原型1
课后作业：快速原型1的反馈
Day3：8月29日，周六，10:00-14:00（12:00午饭时间）
-
快速原型1的报告
-
课上练习：设计快速原型2
-
讲座：寻找投资
-
讲座：把产品／服务带到市场上
-
快速原型2的反馈
-
小组最终展示／报告
【工作坊语言】
英文+中文翻译
【报名】
http://www.wenjuan.com/s/niIb2e/
【截止日期】
2015年8月25日
【参加要求】
报名之后必须保证参加3次的工作坊
【地点】
我们将在确认接收参与工作坊的邮件中标明
更多问题，请致信到：
x-lab-design@sem.tsinghua.edu.cn
Tsinghua x-lab United Design Center Innovation Workshop: Managing Creativity for Entrepreneurs [August 27, 28, 29]
As an entrepreneur, creativity and innovation is indispensable feature for exploring new products, services, business potentials. If you have a project and want to bring it to the marketplace, if you have problems finding new beachhead market, if your project is in a traditional industry and hope to bring it to a new life, come to the workshop learn about the innovation skills and you can go back with usable tools to implement into your project. In the 3-day workshop, the mentors will review the status of each start-up project and/or service, and will introduce a series of techniques, each group will work on implementing the techniques. The content will include revisiting and refining the project problem statements, designing rapid prototypes, observing as potential customers, expert users, and current consumers use their rapid prototypes, and then refining (iterating) their product and service concepts until come up with a stronger product and service to offer the marketplace.
Mentor:
Anthony De Ritis and John Friar
The mentors teach the management of creative processes and innovation within the Entrepreneurship and Innovation Group in the D’Amore-McKimSchool of Business at Northeastern.
Anthony De Ritis, Ph.D. from U.C. Berkeley in music composition with an emphasis inhuman/computer interaction, and an MBA from Northeastern.What Anthony does best is help start-ups frame the problem they are trying to solve with their new businesses, and how to research (ideate) their new products and services with design thinking principles and rapid prototypes.
John Friar, Ph.D. in management of innovation at M.I.T and an MBA from Harvard. What John does best is help start-ups bring their new innovations to the marketplace; which includes understanding sources of investment capital, and how start-ups should present themselves for investment. John is also an engineer with many years of industry experience, and was the founder of Northeastern’s School of Technological Entrepreneurship.
Workshop Plan:
Thursday, August 27
10am to 2pm (12-noon lunch break)
* presentation of projects in progress
* lecture on design thinking
* lecture/workshop on problem statements
* lecture/workshop on observation, ideation methods, divergent thinking and process books
* observation field study exercise
Homework — divergent thinking
Friday, August 28
10am to 2pm (12-noon lunch break)
* report on divergent thinking
* lecture/workshop on convergent thinking
* lecture/workshop on rapid prototypes
* in-class work: design rapid prototype 1
Homework — get feedback on rapid prototype 1
Saturday, August 29
10am to 2pm (12-noon lunch break)
* report on rapid prototype 1
* in-class work: design rapid prototype 2
* lecture on finding capital
* lecture on taking products/services to market
* feedback on rapid prototype 2
* group final presentations
Workshop Language:
English + Chinese translation
Application Link:
http://www.wenjuan.com/s/niIb2e/
Application Deadline:
August 25, 2015
Participation Requirement:
All the signed up teams should be attending the 3 of the workshops
Venue:
We will email the accepted team later
More questions please contact: x-lab-design@sem.tsinghua.edu.cn
