数字时代的品牌营销
Brandingin the Digital Age
【简介】2016年的今天，建立一个成功的品牌比以往任何时候都更富有挑战性。商家们在同样的消费者中竞争市场，你的公司需要找到脱颖而出的方法。Li-XingChang在行业中有五年的数字营销经验。他的专长体现在创建品牌、线上线下整合营销、商务拓展方面。他帮助公司和企业根据自身的市场策略发现潜在的数字营销机会。在这次讲座中，Li-XingChang将谈论如何借助数字媒体（社会化媒体和用户体验知识）和传统媒体讲述你的品牌故事，使你的品牌故事不仅令人难忘，而且让目标消费者钟爱。
Creating a strong brand in 2016 is more challenging than ever before. With competitors fighting for the same consumers, your company needs to find a way to stand out from the rest. By telling your brand's story through digital marketing (social media marketing, UX design, etc) and traditional marketing, you'll not only be memorable but also loved by your target consumers.
【主讲人】
Li-Xing Chang营销专家，在业界有5年数字营销经验。在美国，他接受过营销大师Danny Sullivan和Steve Wiideman的指导。Li-Xing在他自己的营销咨询事务所中努力为企业搭建线上和线下营销环境。他的专长体现在创建品牌、线上线下整合营销、商务拓展方面。他帮助公司和企业根据自身的市场策略发现潜在的数字营销机会。在数字设备主宰的世界中，他坚信利用数字和传统手段打造有张力的品牌故事。
Li-Xing Chang is a digital marketer with nearly 5 years ofexperience in the industry. Having received mentorship from marketing expertsin the United States (Danny Sullivan and Steve Wiideman), Li-Xing strives tobridge the online world with the offline environment for businesses through hisown personal marketing consulting firm. Through his expertise in branding,online-offline marketing integration, and business development, Li-Xing helpscorporations and entrepreneurs realize the potential of digital marketingwithin each of their marketing strategies. In a world where digital devicesdominate the environment, he is a firm believer of creating a powerful brandstory through marketing (online and offline).
【时间】2016年4月9日19:30
19:30,April 9, 2016
【地点】清华科技园科技大厦B座B1-01清华x-lab场地
Tsinghua x-lab, Room 01, Floor B1,Building B, SP Tower, TUS PARK
【语言】英语
English
