雀巢——
目前全球最大的食品饮料公司,也是积极致力于营养、健康和幸福生活的世界领先企业
拥有340000职工, 2000多个品牌,业务遍布全球191个国家
在科技迅猛进步的今天,雀巢如何能保持站在创新的最前端?
如何通过文化、行为和结构的转变来迎接变化,促进前瞻性变革?
8月24日雀巢全球创新总监Mr. GerardoMAZZEO将到访清华x-lab,为你一解其中奥秘!
时间:8月24日(周四) 14:00-15:00
地点:清华x-lab多功能区,清华科技园科技大厦B座B1-01
语言:英文
主讲人:雀巢全球创新总监Mr. Gerardo MAZZEO
主题:Cana 150 year old company act like a start-up?
Mr. Gerardo MAZZEO
Global Innovation Director
全球创新总监
Mr. Gerardo一直在雀巢担任商业和市场领域的重要职位。从2012年开始,Mr.Gerardo承担起雀巢的全球性创新活动,即以创新的方式来解决商业挑战。自2016年初,Mr. Gerardo 发起HENRi@Nestlé这个开放性创新平台。这一平台将雀巢的业务和最有前景的创新者和初创公司衔接起来,建立合作伙伴关系帮助攻克项目难题,并为各个阶段的消费者提高生活品质和促进健康提供方案。
Gerardo has a wealth of experience in commercialand marketing roles at Nestlé and has been leading the company’s globalinnovation activities since 2012, finding new and innovative ways to solvechallenges across the business. Since early 2016, he has also been leading theHENRi@Nestlé open innovation initiative. By connecting Nestlé businesses withthe best and brightest innovators and start-ups, the platform helps Nestlé toforge partnerships that can tackle the projects that matter; enhancing qualityof life and contributing to a healthier future for all.
Presentation outline演讲纲要
雀巢是一个拥有340,000职工, 2000多个品牌,业务遍布全球191个国家的庞大机构。在科技迅猛进步的今天,雀巢如何能保持站在创新的最前端?在此次演讲中,雀巢全球创新总监-Gerardo Mazzeo先生会大家一起探讨这个世界上最大的食品和饮料的公司,如何通过文化、行为和结构的转变来迎接变化,促进前瞻性变革。
With almost 340,000 employees, 2000+ local brandsand operations in 191 countries, Nestlé is a very large and complexorganisation. With the ever-increasing speed of technological advancement, howcan Nestlé stay at the forefront of innovation? In this presentation, GerardoMazzeo, Nestlé’s Global Innovation Director, discusses the key cultural,behavioural and structural transformations required to embrace change andpromote a forward-looking attitude of experimentation within one of the world’sbiggest food and beverage companies.