David vs.Goliath - startup competition againstindustry giants
大卫与巨人：初创企业对战行业巨头
Yourtechnology, your brand, the network you build and your know-how are all key toyour success – whether building a successful company or making a profitableexit. But how do you compete on a global scale? How do you deal with industrygiants? We will bring two leading IP experts, who come from business and workwith Silicon Valley startups to lead a special seminar on the do’s and don’tsfor startups looking to establish global competitiveness.
无论是建立一个成功的公司还是获利退出，你的技术、你的品牌、你的社会网络与你的知识诀窍都是你成功的关键。但是你的公司如何在全球范围内竞争呢？你该如何应战行业巨头？我们请到了两位来自硅谷初创企业的知识产权的权威专家，举办一场关于初创企业如何建立全球竞争力的专题研讨会。
Instead ofacademic theory, we’ll get you out of your seat and engaging actively tounderstand a dozen real life case studies, demonstrating how real clientssuccessfully competed against industry giants or how they’ve failed and whatcan be learned from that. Our experts will teach startups how to use IP to: (1)enhance competitiveness; (2) prevent competitors from copying; and (3) increasethe market value of their company.
不同于学术理论的学习，我们将请你一同积极参与活动来了解真实的案例研究。现实中的客户是如何成功与行业巨头竞争的？或者从他们的失败中我们能够学到什么？我们的知识产权专家将指导初创企业如何有效使用知识产权来（1）增强竞争力；（2）防止竞争对手抄袭；（3）提升公司的市场价值。
After the seminaryou will have a set of one-on-one clinics with our experts on patents andbranding. The sessions will be held in English, but we will also have experts tooffer consultancy in Chinese. Students and guests will be able to sign up onsite for the clinics.
研讨会之后，你可以获得与专利品牌专家的一对一咨询服务。本次研讨会为英语研讨会，但是我们同样提供中文的专家咨询服务。同学们与参与者可以在网站上申请咨询服务。
When? Monday, June 5, 2017, 4 pm
时间：2017年6月5日，星期一，下午4点
Where? x-lab space, TusPark, SP Tower B, B1 floor, right fromthe cafeteria.
地点：清华科技园清华科技大厦B座B1层.
Language: English (with an option for a clinic consultation inChinese)
语言：英语（提供中文咨询服务）
Who are ourexperts?
演讲嘉宾
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On Lu, M.B.A. Partner San Francisco Office On Lu，工商管理学硕士 事务所合伙人 旧金山办公室
| oN leverages ten years of extensive litigation experience to assist clients in protecting and monetizing their IP. He has represented several dozens of Asian companies in complex, multi-party patent and trademark litigation before the ITC, and in federal district courts in the U.S. He recently won a unanimous (90-minute) jury verdict in a Texas federal court for a Chinese company accused of infringement. oN has worked one-on-one with 150+ startups to elevate their inventions into protectable IP. For the last four years, he has served as Chief IP Counsel for the European Innovation Academy (EIA) -- where he created and teaches the IP curriculum that has trained over 1,000 startups from around the world. Before becoming a lawyer, oN earned his M.B.A., and spent a decade launching U.S. hi-tech companies internationally. https://www.nixonpeabody.com/en/team/on-lu
On以他十年的丰富诉讼经验帮助客户保护并货币化他们的知识产权。 他曾代表数十家亚洲公司在美国国际贸易委员会以及美国联邦地方法庭进行多方专利与商标诉讼。最近他在得克萨斯法庭为一家被控侵权的中国公司赢得了陪审团的一致裁决。 On为超过150家初创企业提供了一对一服务为它们的发明产品提供知识产权保护。在过去四年中，他担任了欧洲创新学院（European Innovation Academy）的首席知识产权法律顾问，他所开设的知识产权课程指导了全世界超1000家初创企业。 在成为律师之前，On取得了工商管理学硕士学位并有十多年的美国高科技企业开办经验。 |
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Staci Jennifer Riordan Partner & Leader, Fashion Practice Los Angeles Office Fashion Practice，合伙人兼负责人 洛杉矶办公室 | Staci believes that it is not the design that makes a company successful, but its ability to produce the “right quality” product in the “right way” to the “right customer” at the “right time”, and while avoiding common mistakes. This is precisely how she works with top client such as Armani, H&M, Lucky, and Express. Staci grew-up working in the fashion industry, and is in fact, a fourth generation “fashionista” in her family to work in this industry. Prior to becoming a lawyer, Staci spent nearly a decade managing fashion brands that were sold at stores such as Macys, Victoria Secret, Neiman Marcus, and Bloomingdales. Currently, Staci is a Professor at Loyola Law School in Los Angeles, and serves as Executive Director of the school's Fashion Law Project – an academic center that trains entrepreneurs and established brand owners to maximize profitability. https://www.nixonpeabody.com/en/team/riordan-staci-jennifer
Staci认为，公司成功的秘诀并不是它的设计，而是它能够以合适的方式在合适的时间为合适的客户提供合适的产品，同时避免常见的错误。 这正是她与Armani, H&M, Lucky, and Express.这些顶级客户的合作方式。Staci出生于时尚世家，她是家族中从事这一行业的第四代。在成为律师之前，Staci有十多年的时尚品牌管理经验。 Staci目前在洛杉矶洛约拉法学院担任教授，并负责学院的时尚法计划，该计划包括一个培训企业家以及品牌持有者的学术中心。https://www.nixonpeabody.com/en/team/riordan-staci-jennifer |
