- Addresses the low understanding and cultural misperceptions of Africa in China through carefully curated activities and events - Provides a market place for African products seeking to enter the Chinese market, and provide these manufacturers with access to the market - Increases the diversity of products in the Chinese market place, and increases exposure to African industry - Provides Africans in China with a platform to effectively promote their culture - Retails premium Ethiopian coffee & Ghanaian chocolate - Main target customers: Young Chinese Millennials, Chinese High-end/luxury good buyers, Expats in China - Helps to rebalance China-Africa trade through by supporting the import of value-added products from Africa into China
