ACTIVITIES / 活动

创新创业平台

【工作坊】从创意到产品\服务雏形(英文)

简介Introduction
设计思维的重点在于创造性设计思维。而对于创造性设计思维而言,创新又是其本质要求。因而设计与创新密不可分,而设计思维就是实现设计创新有效途径。
清华x-lab邀请Anthony Paul De Ritis、JOHN H. FRIAR两位教授共同举办设计思维训练营,为清华大学的同学解读、实践设计思维为核心的创新方法。
The key point of design thinking is creative design thinking. Tsinghua x-lab invites Professor Anthony Paul De Ritis and Professor JOHN H. FRIAR to hold the workshop of design thinking, in order to analyze and practice the innovative approach of design thinking for Tsinghua students.
语言Language
英语 English

申请requirement
将你的创意或想法用以下形式表现,并发送邮件至x-lab-activities@sem.tsinghua.edu.cn
申请内容有以下两种方式:Two methods of application:
1、 每个申请小组提供2分钟视频,介绍自己的创意和想法。(最好提供英文)
Every team provides a two-minute video to introduce your creative ideas. (Better in English)
2、 提供中英文50-100字的简介
Every team provides a 50-100 words’ introduction in both English and Chinese.
两种方式需要包括以下内容:Two methods should involve two parts as following:
 创意来源 The origination of innovation. 
 可以解决的问题 The problems that can be solved.
关于视频制作可以参考以下:Suggestions to the video producing:
Here are examples of the 2-minute "video pitches" that students should do in order to present their ideas to the design thinking class.
http://recordings.bcdixon.com/13-07-03_Design-Thinking-Pitches/ If this link does not work for you, I may be able to forward the video separately... (some are better than others, check out Daly and Davis, for example...)
It is a creative way to get students to think about and share the inspiration of their ideas for new products and services, and also saves time!

申请截止时间 Apply Deadline

2013年10月21日

时间Dates

2013年10月23-25日,下午2:00—5:00
2:00—5:00 pm , October 23-25, 2013
We also assume three 3-hour sessions of 180-minutes, including a 20-minute break during each 3-hour session.

地点 Venue

x-lab活动中心 清华科技园科技大厦B座 地下一层
Tsinghua x-lab Space
Tuspark, Building of Technology, Tower B, Floor B1.

参与者Participants
We are assuming two 6-person teams, with project ideas pre-selected. We will work with these two groups in front of the larger audience.

课前准备Pre-Workshop
a. Interdisciplinary teams are selected (two total)
b. Ideas and inspiration are submitted via a two-minute video pitch
c. Professors De Ritis and Friar select project ideas
日程Schedule
a flight plan of our 3-day workshop is attached

Day 1 (Oct. 25)
a. Introduction of interdisciplinary teams, problem statement, and idea inspiration
b. Lecture on ideation concepts: workarounds; observation; empathy; ethnography; analogous businesses; personas; extreme users; positive environments; "yes and" brainstorming
c. Introduction to the concept of the process book and narrative

Day 2.(Oct. 24)
a. Interdisciplinary teams present their research on idea divergence;
b. De Ritis/Friar feedback on presented work
c. De Ritis/Friar lecture on idea convergence and rapid prototype development

Day 3. (Oct. 25)
a. Interdisciplinary teams present their research on idea convergence, including example(s) of rapid prototype(s) and feedback
b. De Ritis/Friar feedback on presented work
c. Presentation of process books (in progress)
d. De Ritis/Friar lecture on "what happens next"

Post-Workshop (optional)
Interdisciplinary teams forward finished process books for feedback.

课程收获 OUTCOMES:

1. Participants take home a working concept of design thinking as an innovation process
2. Participants will have a tool kit to apply for future idea generation
3. Participants will understand the benefits of designing rapid prototypes
4. Participants will have a process book "sketch" to retain the narrative of their learned process

主讲人Instructors
Anthony Paul De Ritis
M.M., M.B.A., Ph.D.
Professor and Chair, Music Department,
College of Arts, Media & Design
Northeastern University,USA

Professor, Entrepreneurship and Innovation Group, D'Amore-McKim School of Business
Northeastern University,USA

JOHN H. FRIAR
Ph.D
Executive Professor of Entrepreneurship and Strategy
Northeastern University

主讲老师介绍:

Anthony Paul De Ritis
Described as a “genuinely American composer” by Gramophone, Anthony Paul De Ritis is Professor and Chair of the Music Department at Northeastern University in Boston; and is also jointly appointed in the Entrepreneurship and Innovation Group in Northeastern’s D’Amore-McKim School of Business.  His music has been called “groundbreaking”, “ultra-exotic,” and “really cool,” and has received performances nationally and internationally, including at the Weill Recital Hall at Carnegie Hall, Avery Fisher Hall at Lincoln Center, Harvard’s Sanders Theatre, Yale’s Woolsey Hall, Taipei’s Zhong Shan Hall, Beijing’s Yugong Yishan, Seoul’s KT Art Hall, and UNESCO headquarters in Paris.
De Ritis’s CD, Devolution, described as a “tour de force” by Gramophone, was released in June 2012 by the 5-time Grammy nominated Boston Modern Orchestra Project under the baton of Gil Rose; and was the WQXR Q2 “Album of the Week” for June 11, 2012. Devolution features three of De Ritis’s symphonic works, Chords of Dust, Legerdemain, and the work for which the CD is titled, Devolution: a Concerto for DJ and Symphony Orchestra, featuring Paul D. Miller aka DJ Spooky That Subliminal Kid as soloist. De Ritis also works frequently with Chinese traditional instruments, including works for pipa virtuosi Min Xiao-Fen and Wu Man. In Fall 2011 De Ritis was as Fulbright Senior Research Scholar at the Central Conservatory of Music in Beijing, China, and was invited to be a Master of Beijing’s DeTao Masters Academy in the fields of music and the creative industries.
De Ritis’ work has appeared in national and international publications, including the New York Times, Village Voice, Los Angeles Times, San Francisco Chronicle, San Jose Mercury News, Boston Globe, New Haven Register, Symphony magazine, Gramophone and Classical Guitar (England), La Nouveau Rèpublique (France), Hamburger Abendblatt (Germany) and Le Nazione (Italy).
De Ritis completed his Ph.D. in Music Composition at the University of California, Berkeley, where he studied with Richard Felciano and Jorge Liderman, and served three years as a teaching assistant to David Wessel at Berkeley’s Center for New Music and Audio Technologies (CNMAT) (1992-1997). He received his M.M. in Electronic Music Composition from Ohio University under Mark Phillips (1990-1992) and his B.A. in Music with a concentration in Business Administration from Bucknell University, studying composition under William Duckworth, Jackson Hill and Kyle Gann, and philosophy with Richard Fleming (1986-1990). De Ritis engaged in summer study at the American Conservatory in Fontainebleau, France under Phillipe Manoury, Tristan Murail, and Gilbert Amy (1991, 1992), the University of Southern California  (1990) and New York University (1989). De Ritis also holds a Masters in Business Administration with an emphasis in high-tech from Northeastern University (2002); and in 2006 De Ritis was named the Alumnus of the Year for the College of Fine Arts at Ohio University.
As a graduate student De Ritis contracted and managed 112 musicians for the American premiere of John Cage’s Ocean 1-95 with the Merce Cunningham Dance Company, and scored the music for the Macintosh computer game, Step On It, which won the 1997 MacWorld Arcade Game of the Year. He was the founder and lead developer of the BSO Online Conservatory from 2002-2011, a collaboration between the Boston Symphony Orchestra and Northeastern University, which has been featured in the New York Times, the Chronicle for Higher Education, Newsweek, Symphony magazine and the Boston Globe. The Online Conservatory revolutionized the marketing and promotion as well as education and community outreach for symphony orchestras via the Internet; in 2005 the Online Conservatory was declared a best practice in “integrated” or “left-brain” marketing by Forrester Research.
De Ritis is currently working on a guitar concerto for Eliot Fisk on the occasion of his 60th birthday; and a Bassoon Concerto for Patrick De Ritis, principal bassoonist of the Vienna Symphony. And he is establishing Northeastern University’s new Center for Research and Experimentation in Arts, Technology and Entrepreneurship – the CREATE Center.

JOHN H. FRIAR
John Friar is Executive Professor of Entrepreneurship and Strategy at Northeastern University. Dr. Friar combines technical and business expertise in both industry and academic settings. Dr. Friar was a software engineer at Draper Laboratories, programming the guidance and navigation systems of the Space Shuttle. For North American Philips, Dr. Friar created the corporate strategic planning function and implemented several of the strategic initiatives. For example, he reorganized and relocated the data processing centers and created the largest private phone network in the country at that time. While at Philips Ultrasound, Dr. Friar doubled US sales in one year and then created a European sales organization. For Philips Medical, he created a $55 million R&D Limited Partnership for research on MRI technology. Dr. Friar has been on the founding team of three technology startups and started a venture fund that was acquired by Bear Stearns. An active consultant, his clients have included Intel, Motorola, Medtronics, Verizon, Polaroid, Philips, Medical Information Bureau, and Sun.

A distinguished teacher, Dr. Friar has won seven teaching awards. He created the School of Technological Entrepreneurship at Northeastern, the first free-standing school in the country related to technological entrepreneurship. Dr. Friar also ran the Entrepreneurship Center at Northeastern, creating the activities that led the Princeton Review to rate NU the fourth most entrepreneurial campus in the nation. He holds a Ph.D. from MIT's Sloan School of Management, and MBA and AB degrees from Harvard University.



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